Poor reproduction quality compelled us to amass all new, high-resolution art for more than 3,000 assets. Extensive research efforts entailed combing through the archives of the Smithsonian and other historical resources to complete our collection.These assets were ingested into the DAM in multiple file formats and at varying resolutions. We then moved into the data validation stage, which unearthed hundreds of errors and inconsistencies across the metadata. We researched and scoured every data set using a proprietary review methodology that ensured an accurate data yield.
This repository preserves and maintains the assets and data for output into the various product formats; print, ebook and app. It further opens the door to new product concepts that will generate new revenue.
The design and layout of the print book was of high importance – it had not changed in 14 years. We interviewed various philatelists for input on what makes a stamp catalog of value. Our solutions incorporated these concerns. Formerly somber black backgrounds are bright, new high-resolution stamp art offers accuracy in color and detail, and an unattractive and flimsy comb spine changed to a strong and attractive concealed wire binding.
Finally, to ensure that the new Postal Service Guide to U.S. Stamps was successful, we sent advance teams to stamp shows in different regions of the country.